Identity / Stationery / Print / Online
Eatwise is run by Nutritionist Jess Fisk and is about eating real food - foods we are biologically designed to eat based on our bodies physiology and a growing body of 'unbiased' nutritional science.
Jess needed an identity that spoke directly to her market through an emotive and fun logotype. I created a hand-drawn custom identity that allows the brand to be approachable and interactive.
Retro lithograph imagery and an earthy colour palette was used to portray the 'traditional' elements of the brands core values.
Photography / Petra Merrick